Meet Brian Groth

Welcome to my temporary (and rather ugly) landing page, which is a static site hosted in an Azure blob storage. As an experienced manager and individual contributor who has worked as a cross-company leader in the United States, United Kingdom and the Netherlands, the following are some of my career highlights. I have:

  1. Directly sold SaaS subscriptions and software to enterprise accounts
  2. Implemented and facilitated account planning and opportunity reviews using ideas from MEDDICC, Challenger and best practices
  3. Implemented sales processes, methodologies and tools
  4. Built and executed sales enablement programs including onboarding, bootcamp, SKO, and team-specific
  5. Standardized channel sales and product packages, paving the way for profitable partner programs
  6. Coached sales reps and sales managers, and created coaching guides and tools for sales managers
  7. Built and delivered sales training, in-person, virtually, and on-demand via learning management systems
  8. Created sales collateral, such as competitive battlecards, demonstrations, and presentations
  9. Maintained Salesforce Admin certification for 7 years, and for fun, I also have the Microsoft Azure Fundamental certification and am now working other Microsoft 365, Dynamics 365 and Azure certifications

I have also shared my experience back to the global sales community through articles I’ve written at Some of my articles:

  1. Thinking beyond a sales process to the full journey from stranger to repeat customer
  2. My leadership tips to motivate and lead your teams and my brief sales coaching guide
  3. Measurements, KPIs, with leading and lagging indicators
  4. My presentation at Dreamforce 2014
  5. My presentation to the 2014 Sales 2.0 Conference about sales tools
  6. Example of incubating new partners at Planet Labs and related, getting students excited to develop solutions.
  7. Sales onboarding guides and strategy (works for partners too)

For my full employment history and skills, please see my LinkedIn profile at

My headshot