Hosted on Azure blob storage, this static website serves as a window into my professional journey across multiple roles and geographies. With a rich experience as both a manager and an individual contributor, I have had the privilege of leading cross-company initiatives in the United States, United Kingdom, and the Netherlands. Here are some highlights from my career so far:
- Trained sales teams and sales enablement teams the concepts of Prompt Engineering
- Directly sold SaaS subscriptions and software to enterprise accounts
- Implemented and facilitated account planning and opportunity reviews using ideas from MEDDICC, Challenger and best practices
- Implemented sales processes, methodologies and tools
- Built and executed sales enablement programs including onboarding, bootcamp, SKO, and team-specific
- Standardized channel sales and product packages, paving the way for profitable partner programs
- Coached sales reps and sales managers, and created coaching guides and tools for sales managers
- Built and delivered sales training, in-person, virtually, and on-demand via learning management systems
- Created sales collateral, such as competitive battlecards, demonstrations, and presentations
- Maintained Salesforce Admin certification for 7 years, and for fun, I also have the Microsoft Azure Fundamental certification
I have also shared my experience back to the global sales community through articles I've written at https://www.linkedin.com/today/author/bgroth. Some of my articles:
- Thinking beyond a sales process to the full journey from stranger to repeat customer
- My leadership tips to motivate and lead your teams and my brief sales coaching guide
- Measurements, KPIs, with leading and lagging indicators
- My presentation at Dreamforce 2014
- My presentation to the 2014 Sales 2.0 Conference about sales tools
- Example of incubating new partners at Planet Labs and related, getting students excited to develop solutions.
- Sales onboarding guides and strategy (works for partners too)
For my full employment history and skills, please see my LinkedIn profile at https://www.linkedin.com/in/bgroth/